Non-intentional rumination

In an era in which sound-bytes prevail, thinking is not fashionable.

It's a feature of all clichezist the usage of sound-bytes and quotes for any situation in life. Any situation. It can be better observed on the internet, either in the comments of a news website, or in the comments of a video on YouTube, or even in the virtual clichezism college, the Facebook.

The need of feeling included in this order may perhaps be explained by the necessity of self-assurance plus the inferiority feelings face to the clichezists, that can be pass an image that they are cult people, that they have strong personality and that have opinion. They may impress only two types of people: the obtuse and themselves when the risk of losing an argumentation is imminent. Losing an argumentation is humiliating, they have to win all, they have to have the last word, always. And these are argumentations that are not about any intelligent issue, even because those that may sound intelligent are nothing but a “repente* of cliches”, that is, it's redundant and a clear egos war.

The problem of the clichezism is that it goes besides the difficulty of having a conversation that doesn't end up in the so-called “repente of cliches” or talking to a “cliche player” that will flow the conversation to a foreseeable end. It reflects the lack of critical sense of the person and his functional illiteracy. The clichezist doesn't think, doesn't reflect, doesn't contest the absolute truths of certain quotes. Cliches are used as shut-up arguments and its misunderstanding makes the clichezist to reproduce some quotes in absurd moments, showing that he has no idea of what he's talking about and that he isn't able to talk by himself.

If all the books of philosophy and psychology of the world were burned, jointly with all its digital copies, the clichezists would crumple. Who's would they copy sound-bytes and quotes? Would they be quiet once that don't have any ammunition? Would it occur a process of natural selection in which only the non-clichezists would survive and the clichezists would have to abandon the clichezism having to finally think by their own?

The greatest philosophers and literature writers had to think a lot, to observe, to reflect for then, be able to write their books that would become high level students' obligatory reading. They haven't underestimate their common sense and took a worthy advantage of all the the knowledge they accumulated throughout the years. The greatest thinkers haven't expected to become “ruminants” that chew the knowledge, swallow it, chew again until it be ready, compacted in a sound-byte.

Perhaps the functional illiteracy promotes the clichezism, perhaps the clichezism promotes the functional illiteracy. Perhaps both promote themselves. Such philosophers and writers books are an invitation to reflection, the the expansion of the horizons but for them to understood in its essence, it's necessary to be willing to do it. They save us to start from zero because we can't comprehend the world thinking that life can be summed up as our particular universe, besides it is a complementary reading for those who want to get closer to the reality of what he's studying.

The clichezism preaches the superficiality of the knowledge. What's the use of saying a Freud's, Nietzsche's, Lispector's quote or any other if the person doesn't understand what they mean? What's the use reading a whole book if the functional illiteracy and the fondness for clichezism block its comprehension? Reading is not a synonym of comprehending. First of all, it's necessary to live the situation for better understand it and to be critical and have some trustworthy foundation.

The clichezists fool themselves with numbers and affirmations of people they consider more intelligent than them when, in fact, they are nothing but pseudo-intellectuals clichezists. From the moment the individual stop despising his common sense, develops a critical sense independent from his passions and logic and stop seeing the self-criticism as a “certificate of lack of self-confidence” (because we are not perfect human beings even the police themselves the more for us not to be), we will understand why the clichezism if a bad order. The clichezism blocks, reprehends the free and independent thinking, it's aggressive and offensive due to the defensive behavior of its followers, and ties the individual in a universe of fallacies and utopias, perpetuating the ignorance.

*Repente is a musical challenge in which two poets have to create rhymed verses offhand. It's more popular in the Northeast of Brazil. (example)